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Swarovski Innovations Spring/Summer 2020
THE POWER OF EMOTIONS
Digitalization has a lot to answer for.
Yes, we are more connected, more informed, more style savvy… but are we? Ironically, while we have at our fingertips the ability to connect with anyone at any time or any place, it appears that we are in the midst of a global pandemic that psychologists are calling “The Loneliness Epidemic”.
In the US, 47% feel they are regularly lonely and 43% feel isolated from others. In the UK, 0.5 million elderly people do not speak to anyone for at least 5 days in a row, and in China, 62% of “empty-nest youth” feel lonely regularly, while 21% feel lonely every day.
With statistics like these it is no wonder that the “Emotion Economy” has emerged. The desire to create emotional experiences, to become more emotionally and physically connected, is real and has never been more necessary.
The focus on emotional balance and reconnection has had a global impact: cuddle and crying rooms have sprung up on university campuses; board game cafés are on the rise; and laughter workshops have emerged around the world.
This year, the Indian government even added happiness classes to the curriculum for children up the age of 14 as a means of creating more satisfaction and wellbeing in society.
So it’s no coincidence that storytelling, as a powerful connection tool with the ability to bring people together emotionally the world over, has become an integral part of communication strategies.
NEW COLORS & EFFECTS
NEW SHIMMER EFFECTS
Rose Shimmer, Aquamarine Shimmer, Siam Shimmer, Light Amethyst Shimmer, Light Rose Shimmer, Tanzanite Shimmer, Peridot Shimmer
NEW CRYSTAL ELECTRIC LACQUER EFFECTS
Crystal Electric Blue, Crystal Electric Green, Crystal Electric Orange, Crystal Electric Pink, Crystal Electric Yellow, Crystal Electric White
As an industry game-changer, the neon-like palette of the Crystal Electric LacquerPRO Family delivers a high-voltage sparkle like no other. The inspiration comes from an exuberant tropical spectrum - a heightened sense of color that transforms the performer into a vibrant bird of paradise. It’s a strategy focused on ensuring that the dancer captures - and holds—an audience from the second they step into the spotlight. The aim is to drench the senses in color, exuberant prints, densely encrusted crystals, and materials that move. The result is phenomenal tactile designs.
The designs are mesmerizing. They bridge the gap between stage and judging panel with myriad new creative possibilities, enhancing a costume‘s competitive advantage.
NEW CRYSTAL DELITE LACQUER EFFECTS
Crystal Laguna DeLite, Crystal Lavender DeLite, Crystal Ocean DeLite, Crystal Peach DeLite, Crystal Sunshine DeLite
Beautiful, brilliant and multi-functional, the new Crystal DeLite color palette offers interest and intrigue to any design. The continual focus on hi-lo styling and the casualization of luxury is perfectly captured in the blending and blurring of the iridescent hues in this stunning color range. This radiant crystal collection crosses the divide between the extraordinary and the everyday.
NEW CRYSTAL PEARL COLOR
Crystal Eden Green Pearl
Clamoring for a style outlet, an expression of freedom and fun that steps outside of everyday wardrobes, designers will find their “Eden” in the evergreen color of this beautiful lustrous pearl. An intense, shimmering color that is reminiscent of the 80s, it receives a contemporary update as opulence continues to infiltrate both day and eveningwear. Even the name itself means delight!
KALEIDOSCOPE FANCY STONES
|SQUARE 4499||HEXAGON 4699||TRIANGLE 4799|
PRINCESS CUT PENDNT 6431
Echoing the sentiment of serenity with its balanced shape, the Princess Cut Pendant creates a sense of tranquility and calm in this era of overwhelming anxiety. Embracing minimalism and imperfection in the same cut, its gently expressive design embodies a sense of stillness, tapping into the power of our emotional state and offering new sensations to any creation.
50-facet cut gives a fine-jewelry look
SPIKE FAMILY 2019, 2419, 3296, 3297
The Excitement of Creativity
In this bold and exciting new era of design, a total rejection of convention has resulted in a fashion landscape filled with an “anything goes” attitude. Spike Flat Backs No Hotfix and Spike Sew-on Stones echo this desire perfectly, with their rebellious attitude and their ability to be mixed and matched in a fantastic fusion of designs. This new manifesto of creativity will welcome the marriage of Spike FFamily Stones with classic Crystal Pearls to usher in a new era of emotional and cultural understanding.