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Swarovski Innovations Fall/Winter 2020-21
CRYSTAL AND EMOTIONS – UNFOLDING THE PASSION OF CREATIVITY
In a world reaching out for more connection, more real time and more warmth a new era of emotional currency has arisen.
Welcome to a new era of crystal-clear emotion, where it is time to shine a light on love, in all its guises. A time where consumers will look for emotional connection, and a new breed of social media creators deal in the authentic and the apparent. Kindness becomes the latest kpi, and optimism and positivity are the only bandwagons to be on.
For us, an uplifting spirit has always been at our core (our products themselves are positively radiant), and this season we aim to impart even more of our essential brilliance. Whether it be love of the past, embracing the moment, entertaining the extreme or abandoning yourself to the whims of nature, we aim to “love all”. Because, if you ask us, nothing is more emotionally connecting, empowering or uplifting than love.
Romantic symbols with enduring significance, powerful reminders of the universal emotions that drive us all, find a place in our crystal assortment for fall/winter 2020/21.
Pure, radiant and sophisticated, they share the limelight with new stones of spectacular brilliance ranging from subtle to punchy, symmetrical to asymmetrical, mini to maxi, edgy to opulent. Dazzling new crystal colors penetrate our consciousness, deepening our connection with nature and the continuing focus on the organic in design.
NEW COLORS & EFFECTS
Crystal Royal Red DeLite
After seasons of unisex and “no-gender” fashion,
the rediscovery of femininity sees the evolution
of a romantic yet strong color palette.
With a trans-seasonal twist for the “no-label” generation,
summer hues and candy color brights
will transition into the winter season,
giving collections a modern, romantic feeling.
|Crystal Royal Blue DeLite|
|Crystal Lotus Pink DeLite|
|Crystal Silky Sage DeLite|
|Crystal Orange Glow DeLite|
Crystal Electric Violet
This eclectic take on modern fashion pushes the boundaries of hi-lo styling, expressive looks, and color experimentation. Colors become electric as the everyday becomes more extreme. The influx of these off-kilter brights highlights the intensity and acceptance of unashamedly artificial hues that have infiltrated our lives through our daily screen-time diet.
Rose Peach Shimmer Effect
|Crystal Mulberry Pink Pearl||
In an effort to counter the detrimental effects
of our digital, sedentary lifestyles,
a more organic color direction comes to the fore.
Rich and sumptuous, dark and moody,
the authentic quality of berry hues highlights
our connection with nature and
the continuing focus on the organic in design
|Crystal Elderberry Pearl|
THE HEART CUT PENDANT 6432
CLASSIC GEMSTONE-INSPIRED CRYSTAL WITH 50 FACETS
Enduring and iconic, romantic symbols never go out of fashion,
and as we witness the rediscovery of femininity after seasons of unisex
and “no-gender” fashion, the evolution of a dreamy new direction
sees these eternal symbols come boldly into play.
Our radiant new Heart Cut Pendant is perfectly poised to bring
sensuous sophistication back to design as fashion seeks to promote
a sense of everyday passion.
This season, it’s time to fall in love again with the female form.