This season’s innovations from SWAROVSKI ELEMENTS mirror the trend towards embracing an urban way of life. With its melting pot of communities and cultures and its rainbow-hued expressions of creativity, the city provides inspiration for the newest cutting-edge crystal additions to emerge from SWAROVSKI ELEMENTS’ design studios.

 The associations with the color blue are powerful and universal. We live, after all, on the blue planet; blue has a profoundly calming effect on the psyche; and blue skies signal optimism. The addition of Denim Blue to the color range brings with it all this and more: it is hip and practical, and it connotes a sense of freedom; it is sophisticated and understated, and it is unisex; it also works for everything from casual sportswear to elegant eveningwear. Designers have long accorded the color blue pride of place in their palette because of its capacity to unify so many diverse hues across the spectrum.

A member of the same tonal family, the new Crystal Petrol Pearl effect was inspired by the deep teal blue tones of a peacock’s feather. Crossing the gender divide as nimbly as Denim Blue, it works as well for tough utility gear as for more formal wear, either on its own in a block of color or as an accent with browns, greens, copper or yellow.

The new Crystal Antique Pink effect signals the design world’s re-engagement with the romantic, rosier side of life, a dreamy, backward glance to the 1950s. Designers will delight in its adaptability and the harmonizing influence it has on so many other shades.

New Crystal Stones: inspired by the city, captured in crystal
SWAROVSKI ELEMENTS 2483 Mosaic Squares (Hotfix)	SWAROVSKI ELEMENTS 2585 Graphic Flat Back (Hotfix & No Hotfix)	SWAROVSKI ELEMENTS 4505 Contour Baguette Fancy Stone
SWAROVSKI ELEMENTS 4795 Graphic Fancy Stone	SWAROVSKI ELEMENTS 5050 Oval Bead	SWAROVSKI ELEMENTS 5743 Wild Heart Bead
SWAROVSKI ELEMENTS 6020 Helix Pendant	SWAROVSKI ELEMENTS 6320 Rhombus Pendant	SWAROVSKI ELEMENTS 6685 Graphic Pendant